There are two new big-name players in the UK free ISP sector – Arsenal Football Club, and LineOne, an ISP backed by News International, British Telecommunications Plc and United News & Media. LineOne will offer up to six million readers of UK newspapers The Sun, The Sunday Times and The Express free internet start-up CDs next month, in an attempt to make a big breakthrough into the free ISP market. LineOne, which launched in 1998, will drop its monthly fees and concentrate on raising revenue through advertising. The ISP clearly hopes to use cross-selling via its media links to attack market leader Dixons Freeserve which, at one million, boasts ten times more customers than it. On a smaller scale, Arsenal FC estimates up to 50,000 fans will take up its offer of @arsenalfc.net email addresses and web space. The club runs a web site with news and shopping, and sees the ISP as an extension of the fan experience.