Salesforce is cementing its commitment to the UK market with new investments after reporting fiscal year 2014 revenue growth of 41% in Europe.

After announcing plans to open a UK data centre last year, the Slough-based site has been confirmed to open in August 2014.

"The UK has a growing reputation as the leader in the European digital economy and we welcome this new investment," said Stephen Kelly, COO for Government.

"Within the UK Government we are driving a policy of ‘cloud first’ to improve the way the public sector manages crucial functions, engages with citizens and delivers value for taxpayers."

The CRM platform also announced plans to open additional data centres in France and Germany in 2015 to meet the demands of its growing European customer base, with the creation of 500 new jobs across the European region.

Cloud computing is at the heart of growth and innovation in Europe," said Miguel Milano, president, EMEA, salesforce.com. "Our tremendous growth and customer momentum is why salesforce.com is significantly increasing its investment in Europe."

These investments build on Salesforce’s commitment to Europe, following past criticism for only having US-based data centres.
As well as the Government, the Financial Conduct Authority is also utilising Salesforce by making use of the Saleforce1 platform as it looks to connect every app, employee, product and device with its customers through what Salesforce calls the ‘Internet of Customers’.

"The Financial Conduct Authority selected Salesforce1 as our key platform for authorising and supervising all the firms that we regulate. This amounts to some 27,000 firms today and will increase by a further 40,000 firms when the FCA starts regulation of all firms providing consumer credit on April 1, 2014," said Gareth Lewis, CIO, Financial Conduct Authority.

"Salesforce1 is a key platform for us, and will be instrumental in helping us meet our strategic objective to ensure that the relevant markets function well."