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January 6, 2011

UK Premiership Rugby Club deploys ShoreTel UC system

A single interface for employees to manage all their business communications

By CBR Staff Writer

UK-based Aviva Premiership Rugby Club ‘Sale Sharks’ will now be able to improve call management and mobility with its workforce, fan base and partner ecosystem, thanks to Shoretel.

The UK rugby club has deployed a ShoreTel unified communications (UC) system with the ShoreTel Communicator application for desktop and mobile connectivity.

The new system replaced the Sale Sharks’ legacy system, which had become obsolete, unable to accommodate new telephone ports and meet the needs of the rugby club’s expanding workforce, with no voicemail capabilities.

The new system is expected to help the club unite its disparate workforce across the Carrington training ground and Edgeley Park HQ, to provide mobile services while participating in community-based projects, and to offer access to voicemail both locally and remotely.

Sale Sharks commercial director Nathan Bombrys said ShoreTel’s UC system means their staff, supporters, partners, and players are all connected through one seamless and integrated communications environment.

The club has migrated to the single scalable ShoreTel UC system to take back control of its phone system and to provide employees with a single interface to manage all their business communications.

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With the new system in place, users can access voicemails, directories, address books and call history remotely via telephone, mobile or computer connections.

ShoreTel EMEA managing director John Howard said being responsive to supporters and marketing enquiries is critical for business, the new system ensures all enquires are directed to the appropriate parties effectively.

"Following the success of this deployment, Sale Sharks is now expanding its ShoreTel solution with a fully integrated ShoreTel Enterprise Contact Center for its ticketing office," Howard said.

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