Increasing numbers of farmers in the UK are using social media such as Facebook and Twitter to improve farming practices and boost profits.
A new survey by JCB Workwear asked 1,000 people about social media usage.
Most of them (87%) found social media as an "effective" tool, with 13% disagreeing.
More than half (53%) of them said that they used social media to communicate with customers and share farming issues at 41%.
Around 14% of the respondents said they use social media for networking and ward off their loneliness.
Howard Topham, managing director of JCB Workwear, said: ”The results show that many farmers see social media as a way of promoting their business and products and staying ahead of the competition.
”Contrary to reports, it seems there is a great deal of optimism for the future of farming and farmers are prepared to face-up to the tough economic times ahead.”
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