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Technology / AI and automation

UK farmers using social media to boost profits

Increasing numbers of farmers in the UK are using social media such as Facebook and Twitter to improve farming practices and boost profits.

A new survey by JCB Workwear asked 1,000 people about social media usage.

Most of them (87%) found social media as an "effective" tool, with 13% disagreeing.

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More than half (53%) of them said that they used social media to communicate with customers and share farming issues at 41%.

Around 14% of the respondents said they use social media for networking and ward off their loneliness.

Howard Topham, managing director of JCB Workwear, said: ”The results show that many farmers see social media as a way of promoting their business and products and staying ahead of the competition.

”Contrary to reports, it seems there is a great deal of optimism for the future of farming and farmers are prepared to face-up to the tough economic times ahead.”

This article is from the CBROnline archive: some formatting and images may not be present.

CBR Staff Writer

CBR Online legacy content.