The whole market decreased by 21.1% in advertising page volumes, compared to which CMP Media’s High Tech publications recorded only an 8.9% decrease. CMP’s market share increased to 30.0% compared with 26.0% in March 2000.
Financial Year to March
CMP recorded a 4.6% decrease in advertising page volumes in the year to March 2001, compared to a 17.8% decrease for the whole market including a 37.1% decrease for the General Business/New Economy subsector. CMP’s share of the market was 30.0% compared with 25.8% for the year to March 2000. The General Business/New Economy subsector declined from a 19.3% share of the market to a 14.8% share.
Twelve Months to March
CMP recorded a 8.5% increase in advertising page volumes in the twelve months to March, compared to a 6.2% increase for the whole market including a 30.1% increase for the General Business/New Economy subsector.
Major CMP Titles
In the year to date CMP’s largest title Information Week moved broadly in line with the total market, recording a 21% decline in advertising page volumes. Some of the more specialist titles showed the strongest performances with Dr Dobbs up over 39.3% in the year to date.
