UberMedia, a provider of applications for reading and posting to Twitter and other social media platforms, has acquired Mixx.com, a provider of social content into channels of information.
Through this acquisition, UberMedia plans to add these channels of information to its family of apps, including UberTwitter, Twidroyd and Echofon.
Mixx.com gathers content from around the Twittersphere and other social media platforms and assembles it in a way that makes it easier for users to see things they wouldn’t otherwise be exposed to.
UberMedia will combine Mixx.com technology and talent toward developing channels for their apps, to provide engaging content right to user phone alongside user timeline.
Mixx CEO Chris McGill said through UberMedia suite of apps, the company is driving an innovative user experience that plays out in real-time communications.
"Pairing their technology and expertise with our channel technology, we’ll be able to provide users with an easier, more intuitive way to access the content and people they are most interested in," McGill said.