View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Twitter will now tailor advertising by language

Marketing can also be targeted by gender, interests and geography.

By Jimmy Nicholls

Twitter is to introduce adverts tailored to 20 different languages, it revealed in a blog post on Wednesday.

Advert tailoring has previously been limited by gender, interests, keywords, and geography, with the network also offering "tailored audience segments".

Writing on Twitter’s advertising blog, Nipoon Malhotra, a group product manager, said: "Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages.

"For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world."

The news continues the internet’s trend of delivering marketing to increasingly specific demographics, with many technology companies collecting huge amounts of data on users to try to place the correct product in front of them.

Twitter users select a language when setting up their account, but their activity will also be tracked to determine which adverts to put before them. The social network claim they can account for multilingual users as well.

Content from our partners
Scan and deliver
GenAI cybersecurity: "A super-human analyst, with a brain the size of a planet."
Cloud, AI, and cyber security – highlights from DTX Manchester

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.