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December 10, 2012

Twitter’s photo filter has arrived [UPDATED]

After rumours about the service being launched before 2013, Twitter has teamed up with Aviary to launch its own photo filters.

By Tineka Smith

As we reported yesterday, unnamed sources had revealed to All Things D, that Twitter was planning to release photo filters in time for the holidays.

Twitter’s photo filter feature comes as no suprise as the micro blogging service told the New York Times earlier this year it would be offering users the option to add filters to their uploaded photos.

Users can now choose from eight different filters to edit and refine photos on Twitter, with effects ranging from black & white to vintage.

The new feature also offers the option to auto-enhance and frame photos.

Photos can be previewed in Discover and search and tweets can also be expaned to view photos on Twitter.

Twitter photo filter

Tweeters can now also swipe through images on Twitter with photo streams in profiles and search results.

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Twitter’s photo filter option comes in the wake of Instagram’s decision to withdraw its support from the site last week.

"Due to Instagram disabling its Twitter cards integration…photos are being displayed using a pre-cards experience said Twitter in a statement. "So when users click on Tweets with an Instagram link, photos appear cropped."

The micro blogging site had once tried to buy Instagram before it was acquired by Facebook.

Instagram CEO, Kevin Systrom, addressed the sudden decision to cut support for Twitter cards at Le Web Paris 12‘.

"We will always be integrated with Twitter in a way that you can tweet out from Instagram to Twitter," said Systrom.

However, Systrom believes that cutting Twitter support is "the correct thing for our business to do at this time."

The CEO assured that the change had nothing to do with the company becoming a part of Facebook, saying it isn’t "a consequence of us getting acquired." He believes the change will simply create a better user experience.

When released, Twitter’s photo filter will be competing against Instagram’s service and Facebook’s recently released app, ‘Camera.’
Facebook jumped hurdles by the OFT and FTC to finalise its acquisition of Instagram for $715m.

In a statement about the Instagram purchase, Zuckerberg said that it was an "important milestone for Facebook" as it was the first acquisition that had a product with a large amount of users.

Facebook still supports its former claim that Instagram will continue to run independently of Facebook.

"Instagram will continue to serve its community, and we will help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure," said the company in a statement. "We also can’t wait to work with the talented Instagram team to improve the mobile experience."

Instagram is one of the fastest growing mobile apps to date. The mobile app has gained over 80 million users in under 2 years. Its founders think it can hit 100 million by the end of this year.


Please follow this writer on Twitter @Tineka_S or comment below.

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