Websites that have embedded a Twitter timeline will be able to interact with it the same way as they can on Twitter’s websites.

Twitter’s embedded timelines are interactive so users will be able to follow others, retweet, reply, favourite tweets or expand tweets to see photos and media.

"Whether it’s an author’s Tweets alongside their blog, a hashtag about an event…Tweets add a live, real time dimension to articles, news reports, and the web at large," said Twitter in a statement.

Twitter

"These new embeddable timelines enable publishers, writers, developers, and any Twitter user to drop a rich, interactive piece of Twitter into their websites."

The new feature is already being used by London Fashion Week, ESPN and the writer, Margaret Wood.

The embed code consists of a single line of HTML will allow a website to deliver an account’s tweets.

The feature could be a valuable tool to brands executing social media campaigns as a stream of tweets can be displayed around a large campaign or launch.

"These new tools are built specifically for the web: they load fast, scale with your traffic as your audience grows, update in real time, and work great in modern, legacy, and mobile browsers," said Twitter.

Websites can embed timelines now by using the new timeline settings page on twitter.com

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