View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
July 26, 2013

Twitter apologises for using fake tweets to promote ad platform

Earlier this week, the micro-blogging site promoted a new advertising platform on its blog with fake tweets.

By CBR Staff Writer

Twitter has apologised for using the name of three bloggers, posting an image of fake tweets using real usernames to promote its new advertising platform.

Earlier this week, the micro-blogging site has promoted a new advertising platform on its blog with fake tweets attributed to three of its users.

Twitter said: "An earlier version of this blog post included an image with mock Tweets from real users of our platform. This was not OK. Once we became aware of this mistake we took it down immediately.

"We deeply apologise to the three users included in the earlier images," the company said.

Earlier this month, Twitter revealed plans to trial an ad tailoring scheme that allows advertisers to use their own customer databases to view ‘promoted tweet’ ads, targeting people who are interested in their products or services.

Content from our partners
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape
Green for go: Transforming trade in the UK

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU