Tumbleweed Communications Corp, the freshly public secure email company, has announced IME Personalize, a marketing application built on top of its flagship Integrated Messaging Exchange (IME). Many companies have deployed Tumbleweed IME to establish a secure outbound communications channel, explained president and CEO Jeffrey Smith. The application adds the power to target mail by demographic. The browser-based interface enables non-technical users to exploit personal profile data and preferences to define and transmit targeted marketing messages to their customers. Banks could adapt the marketing transmitted with customers’ account statements, for example: investment advice for the rich, and more credit card offers for the already-poor. Our inbox runneth over. á
