The new partnerships further strengthen the appeal of the Freeserve Shopping Channel, which now has 58 merchant partners, and includes other trusted household retail names such as Dixons, Argos, Debenhams, PC World, Iceland, Interflora, Kodak, Thorntons and others.

Tesco.com, Boots’ wellbeing and Johnlewis.com join the Freeserve Shopping Channel, SHOP@freeserve, as it prepares for a bustling e-Christmas and the launch of its very own 2001 Christmas channel. All three brands will enjoy premium placements on the Freeserve portal throughout the Christmas period and beyond.

With exclusive offers for Freeserve shoppers, Tesco.com is retailing non-grocery products, including every CD, DVD, video game and computer game available on UK release, 1.2 million book titles and a staggering selection of 800 wines and champagnes from the Tesco Wine Warehouse. Tesco.com is one of the UK’s most successful online retailers with over 1 million registered users and over 70,000 orders per week. It was recently named Best E-tailer at the 2001 Retail Week Awards.

Boots’ online store wellbeing.com brings a wide selection of its huge range of special offers, exclusive brands and Xmas gifts to the Health & Beauty department of SHOP@freeserve.

Homeware and gifts are offered by the John Lewis department store featured in SHOP@freeserve’s Gifts and Gadgets and Home sections.

Stephen Wise, Freeserve’s Director of E-commerce said: Freeserve’s shopping offer brings together many of the UK’s best known and trusted retailers, and the addition of Tesco, Boots and John Lewis provides consumers with still more high-quality products plus the peace of mind they often require when shopping online.

Leading high street names combined with The Freeserve Promise – our code of practice for safe shopping online – make SHOP@freeserve the essential destination for gifts at Christmas and beyond.