Tribune’s publishing and interactive revenue and newspaper advertising volume for 2000 are reported on a pro forma basis, which assumes that the Times Mirror acquisition occurred at the beginning of 2000.
Publishing revenues decreased 10 percent in April to $296 million, down from last year’s $330 million. Year-to-date publishing revenues were down 4 percent. Total advertising inches decreased 5 percent in April and 3 percent year-to-date. Preprint pieces were down 15 percent in April and on a year-to-date basis decreased 1 percent.
For the April 2001 period, retail advertising revenue decreased 9 percent due to lower electronics, department stores and food and drug stores. Full run retail volume was down 6 percent in April. National ad revenue was down 19 percent from weakness in dot.com, financial and entertainment/movies, as full run national volume declined 24 percent. Classified advertising revenue was down 16 percent on lower help wanted partially offset by higher real estate. Full run classified volume was down 10 percent for the period.
Broadcasting and Entertainment group revenues decreased 12 percent to $109 million, down from $125 million in April 2000. Year-to-date broadcasting and entertainment revenues were down 8 percent to $399 million, compared with $436 million in 2000. Television revenues decreased 14 percent in April. The period was impacted by difficult comparisons against last April, when same station TV revenues increased 12 percent.
Tribune Interactive revenues grew 22 percent to $4.3 million in April, up from $3.5 million last year largely due to strong growth in classified. Year-to-date interactive revenues increased 31 percent to $18.0 million, up from $13.8 million in 2000.
