Undaunted by the furore generated by Japanese opposition to Cable & Wireless Plc’s telecommunications plans, Toshiba Corp is gearing up for an assault on the small key systems and facsimile markets in the UK. The Japanese firm is looking for 5% to 10% of the UK market by 1990 with sales of around UKP25m this year and UKP100m in 1990. Toshiba formed a subsidiary capitalised at UKP1m in Sunbury-on-Thames in 1986, and a new division will start selling key systems in September. Facsimile machines will be sold out of its photocopier division. This represents the company’s first move into European telecommunications and it plans to start selling facsimile machines in Germany shortly.
