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December 2, 2014

Top 10 digital gifts for Christmas

From gift cards to goats, here are the top 10 virtual gifts for Christmas 2014.

By Ben Sullivan

A survey has found that over half of Brits intend to give a ‘virtual’ present to friends and loved ones this Christmas, including gift cards, music downloads, or book vouchers.

The survey, commissioned by, also revealed that while 37% of those intending to give a ‘virtual’ present do so because they consider them to be more thoughtful than just giving cash, less than a third (32%) did so because they thought they were a truly great gift, and 30% said they opt for ‘virtual’ presents just to make their Christmas shopping easier.

Happily, 54% of those surveyed who had received a ‘virtual’ gift considered it a good Christmas present, with over a third (34%) saying that it was exactly what they wanted. Only one in ten thought ‘virtual’ presents were impersonal.

Here are the top ten virtual gifts with their corresponsing market share:

Retailer gift cards or vouchers e.g. Marks & Spencer, HMV, WHSmiths, Amazon 32%

Book vouchers 12%

Restaurant or hotel voucher 9%

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Subscription e.g. magazine, newspaper or comic (including online membership) 7%

Garden voucher 6%

Music download or streaming 6%

Cinema gift card, voucher or membership 6%

Experience day e.g. driving day, spa day, hot air balloon flight 6%

Charity gift e.g. water scheme or goat 5%

Membership to theatre, museum, art gallery, etc. 4%

Mobile phone top-up 4%

Film downloads or streaming 3%

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