The agreement marks the web site’s first entrance into the Chinese market. Characters and features relating to movies, games and wireless internet products created by the entertainment giant will be included on the web site.
The two companies are also offering the creation and distribution of Warner Bros. Studios wireless content in formats such as MMS, WAP, wireless gaming, Flash and animation and video streaming.
The Chinese marketplace has extremely sophisticated tastes when it comes to online and wireless technologies, and in many cases they are their preferred mediums for consuming entertainment, said Jim Noonan, general manager of Warner Bros. Online. TOM Online’s expertise and reach in this robust marketplace will enable us to maximize both promotional and revenue-generating opportunities for Warner Bros. Studios’ world class content.
