Computerized ticketing company Ticketmaster Group Inc has seen a sharp increase in the number of tickets it is selling over the internet. The company says internet sales accounted for 2.5% of its overall business in the fourth quarter, or 400,000 tickets valued at $16.7m. In July the company announced internet sales worth $3m for that month, coinciding with a deal it did with Intel Corp to develop technology to enable online buyers to check the view they will get from their seats (CI No 3,258). When the online service was introduced 14 months ago, sales for November 1996 totaled $100,000, that figure increased to $6m by December 1997. The company conducted its own survey into online ticket buyers and discovered 22% of purchasers would not have bought tickets through Ticketmaster if they hadn’t been able to do it over the web.
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