TIBCO has introduced new versions of its Fulfillment Orchestration suite to help customer service providers deliver, manage and analyse large number of targeted marketing campaigns and service bundles.
The Fulfillment Orchestration suite makes it easier to configure complex ‘triple play’ or ‘quad play’ product bundles and execute these orders efficiently across disparate systems.
The new software divides individual ‘orders’ into various specific tasks that need to be managed together and the bundled order thus becomes ‘catalog driven’, allowing marketers to create new bundles efficiently and as many bundles can have short lifetimes.
Marketers can also analyse which bundles are selling best and which ones are failing to meet targets.
The new versions of TIBCO Fulfillment Orchestration suite are complimented by TIBCO’s acquisition of Kabira Technologies, which have been used by many operators to provide service and network activation.
The new technologies will allow TIBCO’s communications customers to deliver the right order for the right person within the right time frame.
TIBCO’s new software provides a product suite for telecom providers to automate the delivery of complex and converged services to customers at a lower cost. It will also enable cross, multi-channel order management and cross channel customer journey.
The software also includes the ability to launch tailored convergent offerings, accurately manage product lifecycles, put customers in control of their applications via self-service, control the sharing of resources with value-added partners and manage applications that span across different domain network technologies.
