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February 12, 1997updated 05 Sep 2016 12:01pm


By CBR Staff Writer

Plano, Texas-based Texas Instruments Software Group says it’s no big deal that it has shed 80 of its 1,500 worldwide staff. Forty of the jobs are in the US, the other 40 are in the rest of the world – including 17 non-revenue generating employees at TI’s Sunbury, UK-based European headquarters. The 80 jobs, says TI, were marketing positions – but no senior staff have gone, except Ian Bramley, director of global marketing, who resigned, allegedly because he didn’t like the decisions that impacted on his people. Aside from these staff losses, TI Software stubbornly claims that the UK had a good year otherwise – difficult to prove since the company usually doesn’t officially separate out software figures from its semiconductor revenues, and also doesn’t tell you how much revenue came from Europe or the US. Another big expense this year was marketing spend.

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