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December 20, 2011

Three billion pages printed each day in EMEA: study

Page volume in Western Europe declined 1% year on year

By CBR Staff Writer

International Data Corporation (IDC) in its report ‘Worldwide Page Volume and Vendor Share Program’ said that worldwide page volume from digital hardcopy devices rose to 3.1tn in 2010.

Developing regions led to the rise in volumes with 7.3% page growth when compared to page volume in 2009. However, page volume in developed markets declined 1.3% year over year.

The Europe, Middle East, and Africa (EMEA) region reflected worldwide trends.

While page volume in Western Europe declined 1% year on year, Central and Eastern Europe, Middle East and Africa (CEMA) page volume increased by more than 14%.

IDC CEMA research director, Imaging & Hardcopy Devices Research and Document Solutions Ilona Stankeova said in total, almost 3bn pages were printed every day in EMEA." If we lay down the pages printed daily in EMEA one after another, they would reach the moon and back, or cover an area of 18 soccer pitches every minute," added Stankeova.

As users continued to make use of the convenience and functionality MFPs, it helped MFPs increase their lead in page share.
As far as lasers are concerned, MFPs are the leaders in page volume but lag behind printers in installed base. In inkjets, MFPs dominate both in terms of both page volume and installed base.

Colour laser devices recorded increases in both WE and CEMA for overall installed base growth and page growth. Page volume generated by colour laser devices rose almost 16% year over year in EMEA, thanks primarily to the MFP segment.

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Mono laser devices represented almost 84% of laser installed base and generated almost 773bn pages in EMEA. In Western Europe, installed base as well as page volume generated by mono laser devices declined, as the users moved towards colour devices. The CEMA region recorded growth both in installed base and pages.

Laser A3 devices contributed 41% of total laser page volume, though they constitute only 9% of the EMEA laser installed base.

HP retained the number one position for overall EMEA page share in 2010, while Canon and Xerox retained the number two and three rankings, respectively.

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