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July 13, 1989

THORN EMI TO GIVE THREE UNITS A TIGHTER IDENTITY

By CBR Staff Writer

Thorn EMI Plc, which has not yet decided whether to hold onto or divest its three software businesses – last word on the subject was that it would hang on to it for as long as it performed well – is embarking on a series of moves that will give the three units a tighter identity and make it easier for Thorn to float a minority of the business on the Stock Exchange if it should decide on that course of action: the Thorn Software group name for the three businesses – Datasolve Group, Software Sciences Group and Thorn EMI Computer Software – now becomes Thorn EMI Software, and a new visual identity is being adopted throughout the operating units.

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