The MobileStore, an Indian telecom retailer and a part of the Essar Group, has partnered with PayMate, a mobile commerce company, to offer point of sale services across its 1300 stores in over 200 cities in India.
The service is expected to allow customers to pay for their purchases, recharge talk-time and buy or send gift vouchers via mobile.
Essar has said that With PayMate’s mobile payment platform customers shopping at The MobileStore can link their credit card to their mobile phone and make payments on their mobile over an instant auto-IVR call-back without having to share any details. Once registered on PayMate, the customer can do retail shopping, online purchases and utility bill payments at PayMate accredited merchants via the mobile.
Rajiv Agarwal, CEO and director of The MobileStore, said: We are constantly innovating and concentrating efforts to enhance the shopping experience for our customers. With the increasing penetration of cell phones, mobile commerce is set for tremendous growth over the coming years. The customer now has the convenience of making the payments at their fingertips.
