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February 23, 1987

THE MARKET PLANNING GROUP BUYS RIGHTS TO THE SELKIRK CORRESPONDENT FROM SELKIRK ASSOCIATES

By CBR Staff Writer

The Market Planning Group Inc of Boston, Massachusetts has bought all rights to The Selkirk Correspondent marketing-management program for Personal Computers from Selkirk Associates of Boston, on undisclosed terms: Market Planning has been a distributor of the program for about 18 months and has created a specialised version for insurance agencies; the program needs a hard disk Personalike and includes a word processor, fully integrated database and a reminder system that schedules sales calls and follow-up with customers, and the database can sort clients on 40 characteristics, enabling users to send customised letters to precisely defined groups of customers.

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