This further validates the requirement for easy-to-use solutions that allow staff to work from home or remotely. In response to this, Orange Business Services has launched its business broadband service and converged data access package, which are the company’s next deliverables in evolving from a pure play mobile operator to a total communications service provider. These services are aimed at simplifying the end-user experience and the administration of communication technologies.

At the heart of the offering is the Orange Broadband for Business, which has been developed to meet the requirements of remote and home workers. The new broadband service will supply the maximum bandwidth available, along with unlimited data usage. More importantly, from an enterprise perspective, the service also provides a single consolidated bill and end-user support, reducing the administration burden for the organization, as well as assisting with cost control and visibility.

Internet access, independent of the communications technology, is also now available from Orange through the Business Everywhere solution for laptops. The solution enables access to 3G, GPRS, Edge, broadband networks, and access to over 19,000 Wi-Fi hotspots across the UK and the rest of the world. The solution avoids the need for the user to have to decide on the best network technology and communications provider, allowing the user the flexibility to utilize the best connectivity available for the given location.

Many organizations are not fully exploiting the potential to improve mobile worker productivity and save costs from converged services. The extraction of value from these services can be maximized by having a closer relationship with a communications service provider who understands the needs of the enterprise. In addition, significant business value can be achieved by utilizing the communication technologies, dependent on the context of the user, which enable easy access to data applications and services while away from the office.

The enterprise market is a key component for Orange’s strategy. This includes both large corporations and SMEs where Orange sees the largest potential for future growth. Orange is focusing on the provision of converged communication services that can maximize business value for organizations. Orange’s global footprint enables users to seamlessly roam from one country to another and provide the same level of service offered in a user’s home country. Most of Orange’s initiatives are driven from a concentration on customer service and with an objective of simple to use connectivity for its customers.

Source: OpinionWire by Butler Group (www.butlergroup.com)