Texas Instruments Inc’s Software Business unit in Plano, Texas – which includes its Unix organisation – is reorganising itself into three strategic sales units to market its Composer client-server application development tool, Arranger tool sets and other products worldwide. Previously, Texas Instruments sold everything via regional geographical units: the Americas, including the US, Canada and Latin America; Europe; the UK; the Asia/Pacific Rim; and Federal, including sales to the US and Canadian governments. Texas Instruments has entitled its new marketing and sales units Enterprise, Governmental and Departmental Solutions. The Enterprise Business Unit will market and sell Composer product lines for Unix, OS/2, Oracle, Open VMS, MVS, DB2, and Windows NT, 3.1 and 95. It will focus more on Composer than Arranger. The Departmental Business Unit will market and sell Arranger and low-end tools, including mid-range products and services, to third party channels, and will not focus directly on Composer. The Governmental Business Unit will sell products directly to government users worldwide. Sources were unsure how repository work, once completed, will be marketed. Product development will remain in the Central Development Organisation. TI Software’s two main offices will remain in Plano and in the UK. The company was unsure exactly how relationships with Microsoft Corp, Hewlett-Packard Co, IBM Corp, Sun Microsystems Inc and Digital Equipment Corp would play out in the new structure, and could only speculate that sales would go through the Departmental Solutions unit. The restructuring has led to the resignation of Ed Ossie, head of the Americas operations, and vice-president Ron Brittian, who worked with the company’s customer base and reported directly to Texas Instruments Software Business president J R (Bob) McLendon. Furthermore, an estimated 7% of TI Software’s worldwide workforce of 1,360 will be made redundant. The company will try to place as many as possible within TI Software’s parent company, Texas Instruments. Sources were unsure about the financial consequences of the reorganisation at press time.
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