Tesco sold 400,000 Hudl tablets in the run up to Christmas, prompting it to develop an updated model.
The supermarket shifted the units in the three months till Christmas, selling 100,000 in December alone as shoppers went for the budget £119 option ahead of more expensive stalwarts like the Nexus and iPad.
A second generation Hudl is currently in development, announced the retailer, due for release later this year.
Other competitors did not fare so well, despite research suggesting one quarter of parents were planning to buy tablets as gifts for their kids.
Argos reportedly withdrew its MyTablet device, priced at just £99, from shops after poor reviews, though Argos said it had sold out
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