Raging Bull, selected as one of Forbes Magazine’s Best on the Web, provides individual investors with more than 13,000 dynamic discussion boards, has more than 2 million unique users each month and generates nearly 200 million page views per month. According to Media Metrix, Raging Bull is one of the stickiest sites on the Web with users spending approximately 100 minutes on the site per month.
This acquisition is a strong illustration of how we can leverage our sizeable cash position to fulfill our mission to be the most visited online destination in the world, said Bob Davis, CEO of Terra Lycos. By integrating Raging Bull with our current financial sites, Quote.com and Invertia.com, we will have one of the most comprehensive and compelling financial offerings for both users and advertisers.
Raging Bull has built a loyal financial community and well-known brand, said Katie Rae, general manager of Raging Bull. By joining the Terra Lycos Network of sites, Raging Bull will be able to provide users direct access to a broad range of financial tools and information. In addition, we will leverage the network’s significant reach to grow our active user base and give users an even larger community of resources for sharing their financial insights.
Jupiter Research predicts that the highest percentage of online advertising will be found in the financial services category and estimates that online advertising spending in financial services will be $2.4 billion by 2005. Raging Bull will retain its strong brand within the Terra Lycos Network and will be tightly integrated with Terra Lycos’ financial sites including Quote.com and Invertia.com.
Terra Lycos also announced today that it has acquired Iberwap, Spain’s leading provider of digital mapping services and content on the Web.
