The agreement is designed to make CRM applications smarter across all customer touchpoints through the combination of Teradata’s award-winning analytical CRM solution and Cap Gemini Ernst & Young’s industry-leading integration skills and strong CRM practice.
Many companies have already made investments in standard operational CRM solutions such as sales force automation, call centers or Web sites, yet few have integrated these solutions. Teradata and Cap Gemini Ernst & Young will help these companies achieve additional value by adding analytical CRM to analyze customer behavior, develop analytical models, and manage customer interactions across all touchpoints and channels, resulting in optimized customer relationships.
Companies implementing enterprise-wide CRM have been faced with two sub-optimal choices: purchasing an integrated CRM solution where the analytical components are an afterthought to the operational components, or investing in stand-alone operational and analytical applications that do not work in harmony, said Mark Hurd, chief operating officer of Teradata. Teradata CRM 4.0 was designed to interact with operational CRM applications. Adding Cap Gemini Ernst &Young’s expertise means customers will benefit from the most robust and flexible analytic capabilities offered in the marketplace.
As part of the terms of this alliance, Teradata will utilize Cap Gemini Ernst & Young as a preferred systems integrator partner for their CRM product suite and will train a dedicated team of Cap Gemini Ernst & Young consultants, with an initial plan of up to 70 through May 2002. These consultants will immediately become involved with Teradata on current CRM projects. In addition, the two companies will pursue new business opportunities together and offer Teradata CRM products and Cap Gemini Ernst & Young services to existing clients of both companies.
The true value of CRM is the ability to gather the information needed to create loyal customers, said Paul Cole, global leader of CRM for Cap Gemini Ernst & Young. Analytical solutions, like Teradata, further organizations’ capability to achieve lasting customer relationships.
SOURCE: COMPANY PRESS RELEASE
