Viewers will need Telewest’s TVDrive and an HD-ready television set to watch the tournament. Philip Snalune, managing director consumer products, NTL Telewest, said: Since we launched Britain’s first HDTV service, thousands of football fans have invested in HD-ready screens in anticipation of the World Cup and we’re flying in additional TVDrives to satisfy demand.
The BBC is also offering coverage of the World Cup and Wimbledon, as well as other programs, in HDTV via Sky and Telewest as part of a year-long trial.
