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February 19, 2009

Telefonica Europe selects Amdocs ChangingWorlds technology

Mobile internet service based on content preferences and behavioral patterns

By CBR Staff Writer

Telefonica Europe has selected Amdocs ChangingWorlds technology to launch a new mobile internet service to four of the mobile operators from Telefonica Europe. Amdocs ChangingWorlds is a division of Amdocs and is a provider of mobile personalization and intelligent portal services.

The agreement includes O2 UK and Czech Republic, which have already launched, and O2 Germany and O2 Ireland, which will launch in 2009. The new mobile internet service will be made available across the majority of the Telefonica Europe device portfolio.

According to Amdocs, the service was defined by Telefonica Europe in close collaboration with Amdocs ChangingWorlds and offers a new internet-like portal and a browser bar that provides intuitive navigation support. As users browse the new mobile internet service, the browser bar guides and provides links to both on- and off-portal content that matches their content preferences and behavioral profiles.

Amdocs has said that the personalization engine automatically selects new, fresh and relevant content for each user based on learned user content preferences and behavioral patterns. Additionally, the Amdocs ChangingWorlds device management system optimizes content presentation and screen flows to the specific capabilities of each O2 handset.

Tanya Field, director of the mobile data group of Telefonica, said: The launch of a personalized Mobile Internet service is an integral part of the Telefonica Europe mobile data strategy designed to optimize user experience, and to ensure Telefonica Europe can offer a convincing internet experience to mobile users.

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