Telefónica Digital has acquired the video communications platform TokBox, extending digital communications suite with face-to-face online and mobile video capabilities.
The acquisition is part of its strategy of Telefónica Digital to expand its core business of communications, with capabilities that will now extend beyond voice and messaging to live video, the company said.
Through the addition of video calling into websites and mobile applications, TokBox’s OpenTok Video Platform enables the development of live video-based communications services.
Under the acquisition, Telefónica will leverage TokBox’s Platform to enhance the communication services it offers business and consumer customers, adding cross-platform Web-based video communications to its existing voice and messaging capabilities.
The two companies will work to incorporate video APIs into the BlueVia platform, creating a unified video, voice and text API service with global reach.
Telefónica Digital CEO Matthew Key said: "By adding TokBox’s unique capabilities to our communications portfolio, we will allow our customers to leverage the full potential of web-based video communications in their own business models."
TokBox CEO Ian Small said: "Integrating our video capabilities with Telefónica existing voice and text offering creates an advanced real time communications suite for Telefónica’s hundreds of millions of customers around the world."
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