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November 27, 2014

Ted Baker selects HP for ERP transformation

Transformation will streamline global lifestyle brand's operations and reduce manpower-intensive activities.

By Ellie Burns

Ted Baker has selected HP Enterprise Services UK and HP Platinum Partner OCSL to help transform its enterprise resource planning (ERP).

Supporting Ted Baker’s worldwide growth strategy, HP will deliver proactive managed services for the next seven years. The managed services will streamline Ted Baker’s operations and reduce manpower-intensive activities. OCSL will implement a disaster-tolerant HP infrastructure.

"This is a major business transformation program, so we selected strong, long-term partners with experience of major ERP projects," says Dustan Steer, IT Director, Ted Baker.

"HP and OCSL were able to bring together all the necessary hardware, software and SLA-based services, and worked closely with us to understand exactly what was needed to make such a complex project successful."

"Together with our other partners, they will operate as an extension to Ted Baker`s organization to deliver and manage a global ERP solution with the lowest total cost of ownership and the lowest risk."

HP will act as the ERP hosting provider, managing the infrastructure, operating system and database. This will provide Ted Baker with the tools and processes to drive change throughout the business. HP software will proactively monitor and manage the Microsoft Dynamics AX solution for business continuity.

As the platform provider, OCSL’s implementation of a scalable, disaster-tolerant HP Converged Infrastructure will give Ted Baker an agile platform from which to build out its business in a sustainable manner.

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"This project demonstrates how HP collaborates with partners to add value for the customer," says Howard Hughes, senior vice president & general manager, HP Enterprise Services EMEA. "Our own ERP expertise will combine with OCSL’s deep understanding of the HP portfolio to drive outcomes that matter for Ted Baker."

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