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Technology / Networks

Technology strengthening family ties, says Microsoft study

Contrary to popular perceptions, technology is strengthening family relationships, says an online survey conducted by Impulse Research and commissioned by Microsoft.

About 64% of the respondents, parents in the age bracket of 22-40, said technology helps in bringing their family closer together. Around 74% of the respondents, parents aged 22 to 30, agreed with the same.

Around 43% of them say that they mostly use a PC or tablet at home with their family. Around 51% of parents say their children are using technologically savvy methods to keep the family together.

Microsoft general manager, brand & marketing strategy for the corporate marketing group, David Webster said as a society, we’re in a moment of major gadget lust and overwhelming choice. "We think we have an opportunity to help people understand how they can get the most out of their technology," Webster said.

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CBR Staff Writer

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