Contrary to popular perceptions, technology is strengthening family relationships, says an online survey conducted by Impulse Research and commissioned by Microsoft.
About 64% of the respondents, parents in the age bracket of 22-40, said technology helps in bringing their family closer together. Around 74% of the respondents, parents aged 22 to 30, agreed with the same.
Around 43% of them say that they mostly use a PC or tablet at home with their family. Around 51% of parents say their children are using technologically savvy methods to keep the family together.
Microsoft general manager, brand & marketing strategy for the corporate marketing group, David Webster said as a society, we’re in a moment of major gadget lust and overwhelming choice. "We think we have an opportunity to help people understand how they can get the most out of their technology," Webster said.