Ooh la la.
Employees at vehicle tracking company Masternaut have stripped off to raise money for a breast cancer charity. The mastermind behind the daring photoshoot was Sonya Greer from Wakefield. She was diagnosed with breast cancer in June 2008 aged just 27 and is now in remission, thanks to the help and support she received as a visitor to The Haven centre in Leeds.
Over 30 Masternaut employees took part in the photoshoot, which saw the employees adopt a host of glam poses. The ladies were captured wearing nothing but pink ties in different locations around the company’s grade II listed building. The lads donned pink hard-hats and were captured with bare bums on equipment such as a cherry-picker and road-sweeper – the types of vehicles used by the company’s customers.
The photos will be featuring in a "luxurious" notebook, with all proceeds going to The Haven.
"I’ve been touched by the thoughtfulness of the people at Masternaut – they have shown such understanding and compassion towards my illness," Sonya said. "Everyone jumped at the chance to get involved with the photoshoot to create our notebook, which we have called ‘Supporting a Safer Journey’. Getting people to ‘expose’ themselves for charity was a huge ask, but they’ve done it, and I’m eternally grateful. Sometimes you need to do something really bold to get your message across – and this has been a great way to fundraise and really spread the word."
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The Haven has centres in London, Hereford and Leeds and provides, free of charge, a wide range of therapies which help people deal with the physical and emotional side effects of breast cancer. Specialist nurses and experts in nutrition, exercise and emotional support provide tailor-made programmes for each person who comes through it’s doors, Sonya explained.
In Yorkshire and The Humber region alone, over 4,000 women are diagnosed with the cancer every year. To date, The Yorkshire Haven, located in the Gateway complex in Leeds, has cared for over 940 visitors.
For hire indeed.
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