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April 22, 2009

TDVision selects Magnum for full HD stereoscopic 3D encoder

3D on track to be the major revenue generator for home entertainment industry

By CBR Staff Writer

TDVision Systems has selected Magnum Semiconductor for the development of the full HD stereoscopic 3D real-time encoder.

According to Magnum, the system applies its ‘Encode Once, Deploy Everywhere’ methodology to HD stereoscopic 3D digital video streams, resulting in an H.264 3D-Ready video format that can be deployed on Blu-Ray disc and broadcast platforms, such as cable, satellite and IPTV, and for studio dailies as well as live-event streaming to cinemas.

Magnum’s DXTPro family of advanced multi-core media processors are claimed to support multiple video standards, such as MPEG-2, H.264 and VC-1, at full frame-rate 1080p60 encoding, decoding and transcoding.

The company said that DXTPro provides a single platform for all segments of the broadcast chain, from contribution to production to distribution. Its multi-core architecture is also claimed to delivers highest channel-density, highest quality and lowest bit rates.

Ethan Schur, chief marketing officer of TDVision, said: Legacy services for stereoscopic 3D broadcasts have recently produced resolutions as low as 640×720 per eye on a 2K digital cinema screen. Audiences tune into 3D live event broadcasts for a premium experience and they expect HD resolutions. TDVision is committed to 3D HD on all delivery platforms, including broadcast, streaming and optical disk, as well as for all possible content, including live events and movies at quality levels that match the original’s.

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