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November 2, 2009

Tata Communications partners with SugarCRM to provide On-Demand CRM service in India

Enters into software-as-a-service market

By CBR Staff Writer

Tata Communications has extended its managed services portfolio with the release of On-Demand CRM service for organisations of all sizes in India. It has signed a partnership agreement with SugarCRM, a provider of customer relationship management (CRM) software, to provide its CRM applications as the basis for the company’s entry as a SaaS provider.

The company said that it is bringing enterprises in India a single, end-to-end service to help companies manage their marketing programs in a cohesive manner, increase effectiveness of sales teams, and provide stronger tools to their customer support teams.

The company claims that with its pan India sales and support presence, and its SI partner eco-system, On-Demand CRM will help grow businesses as per the market needs.

Tata Communications said that its On-Demand CRM enables companies in India to effectively manage their customer relationships and increase business effectiveness and profitability. This adds to the existing hosted business messaging that the company has been offering and will be part of the broader SaaS offerings, including Enterprise Content Management (ECM) and Human Resource Management Systems (HRMS).

Angira Agrawal, general manager of SaaS & enterprise mobility at Tata Communications, said: “We have seen strong customer demand for subscription based services especially from sectors like contact centres, manufacturing and pharmaceutical which require high sales, marketing and customer contact management. Also our experience as the number one provider of hosted MS Exchange services in India enables us to offer a robust and reliable service in this space. We are delighted to bring the award winning CRM solution from SugarCRM to our enterprise customers.”

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