The companies also announced that Target has chosen Amazon.com’s complete solution of e-commerce technology services, order fulfillment, and customer care services for its current online properties, including target.com, MarshallFields.com, Mervyns.com and GiftCatalog.com, beginning in summer 2002. All of these online properties will continue to be owned by Target Corporation.
Target.com has experienced tremendous growth in the past twelve months and we believe this new Target store at Amazon.com provides another opportunity to expand our business, said Jerry Storch, vice chairman of Target Corporation. We are excited to be working with Amazon.com and believe this alliance will further strengthen our brand and deepen our relationships with our guests.
We’re always looking to expand selection for our customers, and this strategic partnership with a leading retailer like Target hits the bulls-eye, said Jeff Bezos, founder and CEO of Amazon.com. In time for the holiday shopping season, and then continuing in 2002, Amazon.com will have jewelry, apparel, and more home living and electronics products available for our customers, thanks to the new Target store at Amazon.com and a great Target gift line-up.
Under the five-year strategic alliance, Amazon.com will receive per unit fees and annual fixed fees. Target will receive the benefits of the Amazon.com e-commerce platform and vast customer base to accelerate its already rapid growth online.
SOURCE: COMPANY PRESS RELEASE
