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May 28, 1997updated 05 Sep 2016 1:09pm

TANDEM OFFERS VERTICAL MARKET DECISION SUPPORT PACKAGES

By CBR Staff Writer

Cupertino-based Non Stop computing company Tandem Computers Inc has launched three decision support vertical market packages specifically designed for the credit card, insurance and retail industries. The new packages use industry-specific data models to provide strategies on improving profitability, customer acquisition and retention. Each bundle includes a server, database technology, database engine, logical data models, report templates and development tools. The card marketing offering is aimed at card acquirers and issuers and is designed to give real time access to data, enabling business managers to understand and react more quickly to changes in customer attrition. The micro- merchandising retail package helps users analyze merchandising data and better understand buying patterns, while the claims analysis package aims to help companies profile fraudulent claims by understanding previous patterns. The various packages include Tandem’s NonStop Himalaya servers and Windows NT Server-based systems as well as Microsoft Corp, Oracle Corp and Informix Inc database engines. Prices will be determined according to specific business requirements.

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