View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
July 30, 2013

Tablet shipment reaches 51.7m in Q2

Android captures 67% share of tablet shipments.

By CBR Staff Writer

Global tablet shipments have reached 51.7m units in the second quarter of 2013, according to a new report from Strategy Analytics.

The document reveals that Google’s Android operating system captured about 67% of the global market share, while Apple iOS plunged to 28%.

Shipments of branded tablets rose 47% during the quarter to 36.2m units, compared to 24.6m shipped during the corresponding quarter in 2012.

Strategy Analytics director of tablets Peter King said the branded tablet market had a rest period as very few new products came to market during the quarter.

"When we add in white-box tablets [those without a well-known brand name], shipments reached 51.7m units, up 43% from 36.1m in Q2 2012," King said.

"Android is now making steady progress due to hardware partners like Samsung, Amazon, Google and white-box tablets which, despite the fact that branded original equipment manufacturers are lowering price-points and putting pressure on the white-box manufacturers, are still performing well."

In contrast, Apple iOS shipments totalled 14.6m iPads in the second quarter of 2013, a 14% drop on the same period last year.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Microsoft Windows OS secured a 4.5% global share during the quarter, while the report projects that Windows RT shipments may rise during Q3 following price reductions.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.