View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Networks
November 26, 2014

Tablet sales growth to decelerate this year

Sales of Apple’s iPad also set to decline for the first time as refresh cycles stretch.

By CBR Staff Writer

Market watcher IDC projects that the global tablet market would experience a massive deceleration this year, with the growth declining to 7.2%, and also mark the first year of decline for the iPad shipments.

The report cites the device lifecycles as the main concern as tablets lifecycles have continued to lengthen, matching those of PCs rather than smartphones.

IDC Worldwide Quarterly Mobile Device Trackers programme director Ryan Reith said: "The tablet market continues to be impacted by a few major trends happening in relevant markets.

"In the early stages of the tablet market, device lifecycles were expected to resemble those of smartphones, with replacement occurring every 2-3 years. What has played out instead is that many tablet owners are holding onto their devices for more than 3 years and in some instances more than 4 years.

"We believe the two major drivers for longer than expected tablet lifecycles are legacy software support for older products, especially within iOS, and the increased use of smartphones for a variety of computing tasks."

Despite several advancements made in 2-in-1, or detachable, product category, their shipments are expected to reach 8.7 million units this year, constituting to just 4% of the overall tablet as well as 2-in-1 market.

IDC Tablets research director Jean Philippe Bouchard said: "We need to look at how the tablet ecosystem is answering these challenges, and right now we see a lot of pressure on tablet prices and an influx of entry-level products, which ultimately serves Android really well.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

"But we also see tablet manufacturers trying to offset this price pressure by focusing on larger screens and cellular-enabled tablets.The next six months should be really interesting."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.