According to GeoTrust, the True Identity platform is an online real-time authentication process that uses multiple data sources to validate the identity of a consumer, such as a driver’s license or telephone and financial data as held by credit reporting group Equifax.
Any information exchanged between the enterprise and the True Identity product is secured using client side authentication with a digital certificate issued by GeoTrust. In addition, all users’ confidential information is signed by GeoTrust with a private signing key and stored in an audit trail.
GeoTrust’s True Identity allows us to quickly validate the identity of new customers, protecting their assets and our own, said Mark Woods, vice president at T. Rowe Price. Another factor that led to our decision to select GeoTrust was that the system was easy to integrate into our own web portal environment.
