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November 23, 1998

SYBASE LINKS WITH SAMSUNG FOR ASIAN MOBILE PUSH

By CBR Staff Writer

Sybase Inc has struck an alliance with Samsung SDS Co Ltd to push mobile and embedded applications in Korea. The deal is based around Sybase’s SQL Anywhere Studio mobile database and UltraLite technology – which is designed for use with palmtops and other wireless data devices. Samsung SDS, Korea’s largest systems integrator, will work with Sybase on developing mobile applications for insurance automation systems, systems to allow users to update infrastructure details when working at remote sites and mobile systems for sales force use. Brian Vink, the marketing director of Sybase’s mobile and embedded computer division (MECD) said that the division would also work with SDS on other development projects currently at the proposal stage. In addition, Vink did not rule out the possibility of Sybase working with Samsung to create application specific devices based around the SQL Anywhere and UltraLite software. Sybase is looking at this link with Samsung SDS as part of a wider move into what it sees as a potentially lucrative Asian market. As well as the Samsung deal, the company recently opened a mobile development center in Singapore, which it hopes will help it make further inroads into Asia. Sybase is currently preparing a beta version of its UltraLite technology – which works by replicating only the essential components from the host database onto a embedded device – it is expected to be commercially available in the first quarter of next year. The Emeryville, California-based company also recently demonstrated UltraLite and SQL Anywhere running on smartphones built on Symbian’s EPOC operating system, the software also runs on the PalmPilot and Windows CE platforms.

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