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November 1, 1999

Sybase Integrates CRM Suite With MicroStrategy BI Tools

By CBR Staff Writer

Database vendor Sybase Inc said yesterday that it has integrated business intelligence software from MicroStrategy Inc into its customer relationship management product under a new licensing agreement. MicroStrategy’s Intelligent E-Business software suite comprises tools which enable companies to visualize – in graph, tables charts and so on – the results of their data analyses to make it easier to understand.

Under the terms of the multi-year licensing deal, Sybase’s CRM and business performance management applications (which fall within Sybase’s Industry Warehouse Studios) will now come pre-integrated with MicroStrategy’s software enabling users to import customer-centric data from Sybase’s applications into the visualization suite. Financial details of the agreement were not disclosed, but a company statement valued the deal in millions of dollars. The Industry Warehouse Studios will have five analytical CRM applications – sales, loyalty, campaign, customer profiling and customer care – and one industry-specific component, Sybase said, and the studios will be targeted at different vertical industries including heath care; property, telecommunications and retail banking.

Pricing for the software, which will be available beginning the first quarter of 2000 on Unix and Windows NT platforms, will start at $100,000, Sybase said.

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