Database developer Sybase Inc recently has arrived in the UK, attracting former Tandem UK chief John Louth to head up its operations outside the US. Louth is looking to build the UK subsidiary up to 30 people by the end of 1988, and to use the accumulated expertise as a base for expanding further into Europe. He is looking to start direct sales into France and Germany by mid-1988, and also sees Australasia as a likely prospect. Louth is keen to emphasise the buildup of support staff, noting that the on-line applications market at which the Sybase product is aimed is much more demanding than that for decision support systems more often associated with relational databases. Two UK users – both in the financial world – have taken evaluation copies but as yet there is nothing live in the UK.
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