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October 6, 2009

Sybase 365 launches Advanced IP Messaging Server

Comes with IMS and IP messaging, mobile applications, and mCommerce capabilities

By CBR Staff Writer

Sybase 365, a subsidiary of Sybase, has launched Advanced IP Messaging Server (AIMS), which designed to support broad-based interoperability across IMS protocols, allowing operators to move into 4G and IMS deployments.

According to Sybase 365, the new AIMS available as a fully hosted or on premise server, features converged messaging environment for IMS and pre-IMS environments, and allows users to deliver, mash up, and monetise next generation messaging and other social network or user-generated content applications and services.

In addition, the AIMS platform which is built upon OSGi Server, allows operators to develop and deploy IMS-enabled applications and provides a platform to expose network services to third party developers and development communities. It will also enable deployment of digital mobile wallet, mobile airtime topup, and mobile remittance applications, providing mobile commerce offerings across a single platform.

Marty Beard, president of Sybase 365, said: “As the industry moves to 4G, operators face key technical challenges. In order to capture new revenue opportunities, they will be required to integrate new and emerging standards, while maintaining existing messaging services and legacy data, and revenue streams.

“By combining the reliability and scalability of a platform that successfully delivers over 1 billion mobile messages daily, with an advanced architecture for application delivery, Sybase 365 AIMS is an effective tool for operators to differentiate their service offerings in a time of change.”

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