Sword Ciboodle, a provider of customer oriented business software and services, has launched a new social CRM product Ciboodle Crowd, which enables organisations to create an online community which is moulded to meet their exact requirements, with familiar features including forums, blogs, discussion boards and question and answer threads.
The company said that Ciboodle Crowd enables organisations to service the social customer on their terms, via social communities and forums where customers can interact directly with the organisation, and each other.
According to Sword Ciboodle, Crowd provides a customer forum that encourages peer to peer discussion to resolve problems and queries.
In addition, with seamless integration to Sword Ciboodle’s other CRM software modules, including their intelligent desktop Ciboodle One, all interactions taking place within the online community are captured and entered into the customer’s central profile.
Paul White, CEO of Sword Ciboodle, Americas, said: "We created Ciboodle Crowd in recognition of the fact that traditional customer service offerings do not always fulfil the needs of new social media enthused customers.
"Our community based software enables the agent to contribute or add insight to the social customer’s experience while, at the same time, customers can collaborate and interact with each other to share experiences and viewpoints.
"Sword Ciboodle is committed to empowering organisations to consistently, effectively and profitably service customers in real-time across any channel, and Ciboodle Crowd fulfils this mission as the final piece of our ‘customer engagement continuum’."
