Anti-virus and anti-spyware software protects users against virus and spyware intrusions but does not protect against schemes that lure users onto bogus financial websites or hijacked DNS servers – known today as phishing and pharming attacks.

Additional findings of the survey revealed that more than half (55%) of the consumers polled believed that their financial institutions were not doing enough to protect them from online fraud. As a result, more than three quarters of the respondents were willing to pay for an inexpensive product that could protect them from online fraud and identity theft, including phishing and pharming.

This is clearly a positive finding for GuardID, which has developed a USB smart card device, named ID Vault, that allows consumers to store all of their usernames and passwords on a secure, portable smart card, and access them with a single PIN. This device also provides users with an anti-pharming/anti-phishing solution, and works with thousands of financial institutions, GuardID claims.