SunSoft Inc believes that one of the key issues facing the embryonic object industry is just how its going to divide up markets – after it has worked out exactly what those markets are. As it sees it, products are becoming more intangible and are often just an idea that can be monitored, supported and distributed by a particular piece of software. Objects will only intensify this process. SunSoft is also relishing the prospect of reduced cycle times and software for building products that object technology is promising, expecting it to be able to impact the bottom line much more quickly than at present.
