The two companies said the arrangement will enable sell-side firms to offer the combined product to their buy-side clients and to leverage their existing Broker Direct U2 infrastructure to receive order flow.
This integration is a good example of our efforts to provide brokers with tools to support their electronic client relationships, said Mark Clark, executive vice president, direct market access for SunGard’s Brass business unit. The combined solution provides sponsoring sell-side firms with a single, broker-neutral, low-cost solution for targeting hedge funds.
