Sun Microsystems has unveiled Java Store, a distribution channel for developers to directly connect with desktop Java technology users across the world.

The Java Store is a network service offering a distribution channel for reaching customers and would provide new revenue opportunities through the sale of new content.

Sun said that a private beta program for the Java Store is in the process. It also said that developers can start submitting Java Platform Standard Edition (Java SE) and JavaFX-based applications to the Java Warehouse for distribution in the Java Store.

The Java Store, created in JavaFX, would automatically be delivered to end users via the Java Runtime Environment (JRE). It provides personal productivity, business, social graph and entertainment software. It would also allow users to safely install applications by dragging them from the Java Store directly onto their computer desktop.

The Java Warehouse will reportedly facilitate the aggregation, management and distribution of Java applications.

Eric Klein, vice president of Java marketing at Sun, said: “We’re building new business opportunities and are thrilled to launch the Java Store to connect developers with hundreds of millions of Java users. The Java Store will become the destination for the most interesting, useful and entertaining Java software and content.”